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Jute festival kicks off in Chennai
The Jute Manufacturers Development Council (JMDC),
a statutory body under the textiles ministry,
would promote diversified jute products, said
Union textiles minister Dayanidhi Maran.
Inaugurating the four-day Jute Festival here ,
he said the ministry had earlier launched Jute
Technology Mission, an initiative to revive the
industry.
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Under this, the ministry not only promotes new technical
applications but also undertakes aggressive marketing of
lifestyle products. Maran also announced the opening of
retail outlets for jute diversified products co-branded
with JMDC. These outlets will sell high-quality products
for customers in Chennai. He said many units in the
southern states had developed new variations, including
super-softened jute composite fabrics and decorative
items
