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Suriya Jyothika - brand ambassador's for Nescafe
Nestle India is implementing
expansion plans at its plants in Nanjangud in
Karnataka, and Ponda (Goa) while it is setting
up a beverage unit in Himachal Pradesh. The
total investment in expansion and new projects
will be around Rs. 1,500 crore, according to
Antonio Helio Waszyk, Chairman and Managing
Director. Besides, the company will invest in
brands and distribution capabilities. The plan
was also to widen its product range catering to
consumers of all segments. Mr. Waszyk was here
to launch the improved version of Nescafe
Sunrise Premium coffee. He said the new product
would deliver a richer aroma and a better taste.
It was endorsed by Suriya and Jyothika, the
celebrated Tamil cinestar couple.
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Mr. Waszyk said the coffee beans
were hand-picked from plantations of South India
and the company had introduced new technologies
in processing. He said Nestle India continued to
post robust growth in the domestic market driven
by healthy volumes and improved realizations.
Though there was a continuing increase in input
costs, Nestle was capable of offsetting the
pressure through its brand presence. He also
indicated that there might be an increase in
product prices. The company has units in seven
locations in India and with more than 5,000
employees.
